
On this page
- Step 1: Plan and write the script for your video.
- Step 2: Create a Video Using HeyGen Website
- Step 3: Choose Digital Presenter for Your Video
- Step 4: Add Text and Choose Voice Actor
- Step 5: Customize Scenes and Visual Elements
- Step 6: Add Captions and Background Music
- Step 7: Preview, Export and Distribute Your AI Video
- Bonus: Get Your AI Video Translated in Other Languages
- Best Practices for Making Good AI Videos
- Conclusion: HeyGen AI Video Production - Is It Worth Your While?
- FAQ
HeyGen is an AI video generator platform, which lets the users make professional videos using the digital presenters who look and talk like real people, with the help of scripts and AI voices. With HeyGen AI video generators, you can make amazing videos without a camera, recording studio, and video editing knowledge.
This step-by-step tutorial will teach you everything you need to know about making an AI video.
Want to learn more about its features and benefits first? Read our HeyGen review.

Step 1: Plan and write the script for your video.
First, think about the purpose of your video. It can either introduce a new product, service, educate people about something or promote your business.
When you are going to start creating a video, make sure that you have your script prepared. The script should be short but interesting to watch from the beginning to the end.
The length of the script for one minute of footage should be about 130-150 words.
Step 2: Create a Video Using HeyGen Website
Go to HeyGen website and create an account there. Log in and create your video.
You have to select the appropriate format for your platform. Landscape (16:9) is the right format for YouTube and websites, and portrait (9:16) is good for social media apps like TikTok, Instagram Reels and YouTube Shorts.
Step 3: Choose Digital Presenter for Your Video
There are different digital presenters to choose from. Do not forget to look at the digital presenters to find out what they look like, how they move, and present information.
You can create your custom avatar, if necessary and according to your subscription and services offered.

Step 4: Add Text and Choose Voice Actor
Put your text into the program and choose the best voice and language for your presentation. Try your voice before moving forward to the next step.
If there is a possibility that the program mispronounces the name of your brand or some other terminology, then modify the spelling or pronouncing of your words. Use punctuation correctly and add pauses where they are necessary.
Step 5: Customize Scenes and Visual Elements
Long scripts should be divided into scenes, with each segment containing one key idea. This will allow viewers to get the message without being overwhelmed.
Depending on the editing capabilities, backgrounds can be changed, text added, logos added, and product photos/screenshots used.
Each scene should remain simple and related to the narration.
Step 6: Add Captions and Background Music
Captions help make your video accessible and better understood when viewed with the sound off. The subtitle option should be turned on or checked out.
Background music can be added to match the mood of the video. It needs to be not too loud and should not hinder understanding of the narrative.
Step 7: Preview, Export and Distribute Your AI Video
Preview the whole video before exporting. It will allow you to make sure that the pronunciation, timing, captions, transitions, and visuals are all correct.
When satisfied with everything, proceed to export your video using the options provided. Video quality and export limitations along with other features vary based on the plan of subscription.
Export your video and distribute it across your website, YouTube channel, and social media accounts.
Bonus: Get Your AI Video Translated in Other Languages
The software provides you with options for translating your videos. Depending on the options you have at your disposal as well as your subscription package, you might be able to translate your speech and synchronize lip movements of your virtual presenter.
Best Practices for Making Good AI Videos
- Natural Language: Employ plain, easy-to-understand language.
- Focus: Ensure that your video communicates one central idea at a time.
- Visual aids: Accompanying your narrative with images and examples makes sense.
- Check Before Sharing: Make sure your captions and pronunciation are correct.
- Get Permission: Do not make custom avatars without proper permissions.
Conclusion: HeyGen AI Video Production – Is It Worth Your While?
HeyGen allows its users to generate videos using AI, regardless of their level of expertise, whether an individual or company. The digital presenters, voices, and other customization tools provided by HeyGen may help you save time and make professional-quality videos easy.
Learn how to create your first video step-by-step and find out what options you need. Prior to creating your first video, take a look at the available subscription plans.
Frequently asked questions
Can I make a HeyGen video for free?
Yes. The free plan lets you make 3 videos a month, up to 1 minute each, exported in 1080p.
How long should my script be?
Speech runs at roughly 130–150 words per minute, so about 130–150 words fits the free plan’s 1-minute limit.
Can I use my own face and voice?
Yes. You can create a custom avatar from a short recording of yourself and clone your voice, with your consent.

